Updated: November 2003.

AND... still under construction. Please call back regularly.

My advice at 'Background' will be used, loosely, as the basis for the start of the Advice. Please call back regularly and hit "Refresh" to get the latest version.
In case you are wondering, I'll loosely use the Linux HOW-TO format for these matters.

word-of-mouth is probably STILL a stronger peruader than 'advertising'
so get your 'network' working;

much of what you read, see, or hear in the media
has been fed there by a 'publicist';

anyone can talk on radio;

listen to "talk'back" or interview shows for a while
then do what sounds good (more later);

when you are doing an interview, resist the temptation
to ask or answer the 'dumb' questions/points
(and the worst one is that
great Australian throw-away saying, "How are you?")...

journalists are busy, not lazy -- so DO NOT BOTHER THEM unless you have something meaningful and sensible to say, and well thought out -- even rehearsed;

media releases are "the best thing since sliced bread"
(except for a media release that has
been followed up with a phone call.)

all news is 'local' -- and EVERYTHING is 'local' for someone so,
(i) find the 'local' angle/name/face,
(ii) tell the journalist a local story and
(iii) tell its place in the bigger picture;

sometimes, you have to just tell the chairman/head/leader/etc
that they jusy do not 'come through' on radio/TV/interview for print
(but there are ways of working who DOES...);

Now, please go to the "Publicity Advice" tab

and I'll begin to discuss them.